LOS ANGELES, CA, UNITED STATES, January 3, 2025 — Rudy Lira Kusuma, a visionary entrepreneur and the driving force behind Carsten Phillips Inc. DBA Your Home Sold Guaranteed Realty, has announced a transformative rebranding of his real estate brokerage. From humble beginnings to being named five times on the INC 5000 list of Fastest Growing Private Companies in America, Kusuma’s innovative leadership has redefined the industry. Now, under the name Partner Real Estate, the company embarks on a bold journey to adapt to market challenges and thrive in 2025 and beyond.
Why Rebrand Now?
“The shift to Partner Real Estate reflects our company’s growth and evolution,” says Kusuma. “As we expand in high-demand markets like Los Angeles, Irvine, and other major cities across California, we needed a brand that resonates with today’s consumers and agents—a brand that symbolizes trust, collaboration, and professionalism.”
The rebrand also emphasizes the company’s commitment to tackling modern market challenges with exclusive partnerships, such as agreements with Zillow and EZ Home Search. These collaborations provide unique access to seller and cash-offer inquiries across Los Angeles, Ventura, and San Bernardino Counties, granting Partner Real Estate a competitive edge.
Strategic Investments for Sustainable Growth
While many brokerages are cutting costs, Kusuma is taking a forward-thinking approach by heavily investing in innovation, technology, and agent empowerment. Key initiatives for 2024-2025 include:
Next-Gen Technology: Launching the Instant Offers Exchange (IOX) platform in Q1 2025, enabling buyers to access off-market properties and sellers to receive instant cash offers from a network of 37 cash institutions and 50+ local investors.
Agent-Centric Tools: A custom-built app that streamlines client engagement, integrates CRM tools, and automates lead management.
Training Excellence: Industry-leading coaching programs led by experienced professionals, including daily compliance training and advanced lead-conversion strategies.
Marketing Hub: A centralized design platform offering agents tools to enhance their branding and marketing efforts, from property websites to automated social media content.
Connecteam App – A True All-in-One Solution: Partner Real Estate is integrating the Connecteam app to revolutionize operational efficiency. This platform centralizes communication with support staff, leadership, sales agents, and brokerage support teams. It manages daily processes and provides access to essential tools and training under one roof, eliminating the need for juggling multiple apps.
Empowering Agents for Success
Unlike traditional brokerages, Partner Real Estate prioritizes collaboration and individualized support for agents. The company fosters a team-oriented culture and equips agents with advanced resources, including:
Exclusive lead opportunities in key markets.
Cutting-edge marketing tools through the Partner Design Hub.
Personalized coaching and mentoring programs to enhance skills and close more deals.
“Our goal is to ensure every agent feels supported and empowered,” Kusuma explains. “We’re not just building a company; we’re building a community of top-tier professionals who are passionate about delivering exceptional value.”
Looking Ahead
The rebranding to Partner Real Estate is not just a name change—it’s a statement of intent. It represents Kusuma’s unwavering commitment to innovation, collaboration, and excellence in the real estate industry. With strategic investments and a focus on agent empowerment, the company is well-positioned to navigate challenges and capitalize on opportunities in 2025 and beyond.
For more information, visit http://www.Partner.RealEstate
RUDY LIRA KUSUMA
Partner Real Estate
+1 626-789-0159
[email protected]
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