Why Today’s Training Is a Big Win for Our Agents
Today, Partner Real Estate hosted a dedicated training for our agents — and it marked an important milestone for our company.
During this meeting, we officially announced that Partner Real Estate is now a Zillow Preferred Team.
This is not just a title. It is a real, tangible benefit for our agents and their businesses.
What Is Zillow Preferred?
Zillow Preferred is the next evolution of the Zillow Flex program.
It is an invite-only program designed for teams and agents who consistently deliver strong results and create excellent client experiences.
Zillow Preferred keeps everything agents already value from Flex — and adds more on top.
That means:
- High-intent buyer and seller connections
- No upfront cost for leads
- You only pay Zillow after a successful closing
And now, with Zillow Preferred, agents gain additional tools, recognition, and performance-based advantages.
Why This Matters for Partner Real Estate Agents
Being Zillow Preferred means our agents are positioned to stand out, convert more clients, and grow faster.
Here’s how this directly benefits Partner Real Estate agents:
1. High-Intent, Post-Pay Leads
Zillow Preferred provides connections from motivated buyers and sellers.
There is no upfront spend — agents pay a success fee only after closing.
This protects cash flow and reduces risk while allowing agents to focus on serving clients.
2. Smarter, Performance-Based Lead Routing
Leads are not distributed randomly.
Zillow Preferred uses:
- Performance-based routing
- ZIP code and location expertise
- Agent readiness and track record
Agents who perform well over time are rewarded with more opportunities in the areas they serve best.
3. Same Lead Validation — Better Matching
The lead validation process is the same as Flex:
- Zillow confirms the consumer is ready to work with an agent
- Only then is the connection passed to the team
The difference is how those leads are routed — creating better alignment between agent skill, location, and client demand.
4. Access to More Tools and Recognition
Zillow Preferred builds toward Zillow Pro℠, which will roll out beginning in 2026.
This opens the door to:
- Expanded agent tools
- Stronger client engagement features
- New recognition, rewards, and brand partnerships
All designed to help agents win more business and strengthen long-term relationships.
5. Built for Top Performers — and Those Who Want to Become One
Zillow Preferred is by invitation only.
Eligibility is based on:
- Proven transaction history
- Strong performance
- Active use of Zillow tools such as Follow Up Boss, Showcase, and market-based pricing
Over time, agents who demonstrate results receive a larger share of opportunities in their market.
Why This Announcement Matters Today
Today’s training wasn’t just informational — it was strategic.
It confirmed that Partner Real Estate is operating at the highest level of performance Zillow looks for and that our agents are supported by systems, tools, and partnerships designed for growth.
This announcement reinforces our commitment to:
- Giving agents real leverage
- Reducing financial risk
- Rewarding performance
- Providing better clients, not just more leads
The Bottom Line
Partner Real Estate becoming Zillow Preferred is a direct benefit to our agents.
It means:
- Better-qualified opportunities
- Smarter lead distribution
- Stronger tools and support
- Recognition earned through performance
Today’s announcement marks the next step in building a platform where serious agents can grow, scale, and succeed — with the right support behind them.
This is what leverage looks like at Partner Real Estate.