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Every Zillow Preferred Agent at Partner Real Estate Is Now Zillow Pro™ — Here’s Why That Matters for Real Estate Agents and Consumers

Partner Real Estate Continues to Invest in Technology, Training, and Client Experience

Today, we’re excited to announce that every Zillow Preferred Team agent at Partner Real Estate brokered by LPT Realty has officially been upgraded to Zillow Pro™.

This is more than just a technology upgrade.

It’s another step forward in our mission to provide real estate agents with the tools, systems, coaching, and opportunities they need to deliver an exceptional experience for buyers and sellers.

For consumers, Zillow Pro helps create a more personalized, responsive, and efficient home buying and selling experience.

For real estate agents, Zillow Pro provides access to powerful consumer insights, AI-powered follow-up tools, premium branding, and technology designed to help agents build stronger client relationships and close more transactions.


What Is Zillow Pro?

Zillow Pro is Zillow’s next-generation platform that combines:

  • Zillow consumer activity insights
  • Follow Up Boss CRM
  • AI-powered follow-up tools
  • My Agent™ relationship technology
  • Premium Zillow Agent Profiles
  • Zillow Showcase access
  • Real-time consumer engagement signals

The platform is designed to help agents stay connected with clients throughout their entire home search journey. Zillow describes Zillow Pro as a unified experience that combines data, AI, CRM technology, and agent branding to help agents capture more opportunities and better serve consumers.


How Zillow Pro Benefits Home Buyers and Sellers

Better Communication

Zillow Pro allows agents to see when clients are actively searching, saving homes, or re-engaging on Zillow.

Instead of generic follow-up calls, agents can provide more relevant and timely guidance.

More Personalized Home Recommendations

Because agents have visibility into buyer activity, they can better understand what consumers are actually looking for and provide more tailored recommendations.

Faster Response Times

The integration between Zillow Pro and Follow Up Boss helps agents identify opportunities more quickly and prioritize consumers who are actively searching.

Stronger Agent Relationship

Through Zillow’s My Agent™ feature, consumers can stay connected with their trusted real estate professional throughout their home search journey. Their agent remains visible across Zillow listings, emails, and saved searches, creating a more consistent experience.

Better Listing Exposure

Zillow Showcase helps listings stand out with enhanced presentation and visibility, helping sellers attract more engaged buyers.


Why Zillow Pro Is a Major Advantage for Real Estate Agents

At Partner Real Estate, we believe technology should help agents spend less time chasing leads and more time serving clients.

Zillow Pro helps make that possible.

Real-Time Client Activity Insights

Agents can see:

  • Homes clients are viewing
  • Homes clients are saving
  • Search behavior
  • Re-engagement activity

This allows agents to follow up with the right message at the right time.

AI-Powered Follow-Up

Zillow Pro integrates Zillow data directly into Follow Up Boss.

Agents receive:

  • AI-generated messages
  • Smart Lists
  • Smart Summaries
  • Activity alerts

This helps agents prioritize conversations and improve conversion rates.

Premium Zillow Branding

Agents receive enhanced Zillow profiles that help showcase:

  • Experience
  • Sales history
  • Reviews
  • Media
  • Professional branding

This helps agents build trust with consumers where millions of home shoppers begin their search.

My Agent™ Technology

Once connected, consumers see their agent’s branding throughout their Zillow experience.

Benefits include:

  • Stronger client retention
  • Increased repeat business
  • Better database engagement
  • Reduced client drift to competing agents

Follow Up Boss Integration

Agents can:

  • Manage leads
  • Search listings
  • Share listings
  • Create saved searches
  • Send property alerts
  • Track buyer engagement

All within one ecosystem.


Why Agents Are Joining Partner Real Estate

While Zillow Pro is exciting, it is only one piece of what makes Partner Real Estate unique.

Our Zillow Preferred Team agents now have access to:

Lead Generation & Opportunities

  • Zillow Preferred Opportunities
  • Zillow Pro Technology
  • Zillow Seller Connections
  • High-Intent Buyer Opportunities
  • High-Intent Seller Opportunities
  • ISA Appointment Setting Support
  • Nationwide Referral Opportunities

Training & Coaching

  • Daily Live Training
  • Weekly Masterminds
  • Listing Presentation Training
  • Buyer Consultation Training
  • Script Practice & Role Play
  • Objection Handling Workshops
  • AI & Marketing Training
  • Accountability Coaching

Marketing & Branding

  • Personal Branding Support
  • AI-Powered Marketing Tools
  • Dezzy AI Personal Marketing Assistant
  • Listing Power Tools™
  • Social Media Assets
  • Single Property Websites
  • Open House Marketing Systems
  • Consumer Lead Magnets

Technology Stack

  • Zillow Pro
  • Follow Up Boss
  • Chime Enterprise CRM
  • Dotloop Enterprise
  • LPT Connect
  • Desi AI Marketing
  • Connecteam
  • Marketing Hub

Wealth Building Opportunities

  •  Revenue Share Opportunities
  • Restricted Stock Unit (RSU) Opportunities
  • Team Building Opportunities
  • Nationwide Expansion Opportunities

Nationwide Network

All 50 StatesCanadaReferral OpportunitiesRelocation OpportunitiesCollaboration with Thousands of Agents


The Future of Real Estate Is About Technology + Relationships

Technology alone doesn’t close transactions.

People do.

The combination of Zillow Pro, Zillow Preferred, AI-powered tools, proven systems, daily coaching, and a collaborative culture helps our agents deliver a better experience for buyers and sellers while creating more opportunities for long-term business growth.

If you’re a real estate agent looking for more opportunities, better technology, stronger support, and a platform built to help you grow, we’d love to show you what we’re building at Partner Real Estate.

Join Our Weekly Team Backstage Tour

Learn how our agents are leveraging Zillow Preferred, Zillow Pro, AI technology, proven systems, and a nationwide platform to grow their business in today’s market.

Visit: Partner.RealEstate/Careers

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