LPT Advantage: Zillow Showcase Listings

The session focused on how agents can use Zillow Showcase to make listings stand out, win more listing appointments, protect commission, and create stronger seller conversations. LPT agents can purchase Showcase tokens for $299 per listing with no monthly subscription. Key features include interactive floor plans, video, virtual staging, enhanced agent visibility, and seller-facing performance reports with views, saves, shares, and buyer engagement data.